The ratings have dived since the pandemic and Sky’s exit from the show. So some fans of the show called her out on social media. At one point, she told Des that she should have terminated his pregnancy and swallowed instead. In fact, Ceaser told the rest of the cast that producers said she had been suspended from the show. And her explosive moment with Des led to her leaving the show. Sky reached out to Genesis and Des because she wanted to develop relationships with them after giving them up for adoption. So it was difficult for Ceaser to witness Sky go through some tough times with her sons. But they have always been able to maintain their brother and sister type of relationship. While she was a part of the New York crew, she had her share of feuds and controversies. In fact, her transparency was one of the reasons why she was able to build a fan base. “ Black Ink Crew” star Sky opened up a lot when she was on the show. The details contained in the personas were from real users/viewers.Photo Credit: VH1/YouTube Sky had a controversial departure from the “Black Ink Crew” franchise. These personas were used as a reference throughout the project to ensure that every decision and design was made to reflect the personas' needs. The Personas below were taken during the first phase of the project for a better understanding of the specific needs of the target audience. Across the premiere and first encore, the finale saw 1.9 million P2+ (total viewers). 96 P18-49 LSD rating and was the #2 cable telecast of the day with women ages 18-49yrs. The finale of “Black Ink Crew: Chicago” posted a season-high. The thread throughout the show is the love and passion for tattooing, so elements were included to reflect the art form.

Researching the brand’s target audience, the design needed to appeal to ages 18 - 49. The gold shadow and accents were a unisex color, bringing a royal or wealthy touch to the group and their brand. Each image was made as a separate element with a hover effect including a gold shadow, allowing the user to identify each particular group member, and also the ability to click and explore each artist individually. This color-way was a royal blue for men and fuchsia pink for the women neither color reflecting the feel of the group and lacked symbolisms that come with their career such as ink, needles, artwork, etc.Īnother issue was the lack of transparency in the drop-down bio, which only offered the user a short fluffy blurb on the cast member therefore, not allowing the user to have the chance to explore the character via other mediums.Ī creative UI solution added was the layering of the cast members images on the main page, showing the group as a whole. A few of the UI issues, including images of the members, were poorly edited, with a background representing the cast member's sex. I decided to focus primarily on the cast section.

The colors, tone, and story of the page didn’t reflect the group's personality, causing a lack of web interest/traffic to the VH1 reality show’s webpage.ĭue to its unappealing aesthetic which didn't cater to the Black Ink Crew Chicago's audience, The aim for revamping of the Black Ink Chicago VH1 cast page was based around the unappealing and not so memorable design of the original.

Black ink crew chicago cast